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~person:"Bauer, Hans H."
~person:"Krishna, Aradhna"
~subject:"USA"
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Consumer behaviour
127
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Bauer, Hans H.
Krishna, Aradhna
Lusk, Jayson L.
20
Stavins, Joanna
15
Agarwal, Sumit
14
Einav, Liran
14
Han, Heesup
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
6
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1
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
2
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
3
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
4
Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
Saved in:
5
Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
-
2003
Persistent link: https://www.econbiz.de/10001825917
Saved in:
6
Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.
;
Fischer, Marc
;
Sauer, Nicola E.
-
1999
Persistent link: https://www.econbiz.de/10001608338
Saved in:
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