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~person:"Bauer, Hans H."
~person:"Krishna, Aradhna"
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Consumer behaviour
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Bauer, Hans H.
Krishna, Aradhna
Han, Heesup
113
Mattila, Anna S.
95
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77
Lusk, Jayson L.
74
Phau, Ian
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Pelsmacker, Patrick de
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Hollebeek, Linda D.
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Kim, Jungkeun
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Sharma, Piyush
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Wiedmann, Klaus-Peter
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Rajagopal
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Ko, Yong Jae
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Hyun, Sunghyup Sean
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Sensory marketing : research on the sensuality of products
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Betriebswirtschaft : DBW
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European retail research
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Handbook of pricing research in marketing
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Harvard-Business-Manager : das Wissen der Besten
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Journal of business anthropology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Review of economics
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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ECONIS (ZBW)
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1
A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
2
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
Saved in:
3
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
4
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
5
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
6
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
7
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
8
Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
Saved in:
9
Take it or leave it : how choosing versus rejecting alternatives affects information processing
Sokolova, Tatiana
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 614-635
Persistent link: https://www.econbiz.de/10011734571
Saved in:
10
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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