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~person:"Bauer, Hans H."
~person:"Wiedmann, Klaus-Peter"
~subject:"Consumer behaviour"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
150
Deutschland
77
Germany
76
Theorie
25
Theory
25
Brand management
24
Markenführung
24
Brand image
22
Markenimage
22
Luxury goods
20
Luxusgüter
20
Beziehungsmarketing
19
Relationship marketing
19
Verbraucherverhalten
19
Online retailing
17
Online-Handel
17
Electronic Commerce
16
Marketing
15
E-commerce
14
Internet
14
Market research
14
Marketing management
14
Marketingmanagement
14
Marktforschung
14
Brand
12
Markenartikel
12
Estimation
11
Schätzung
11
Advertising effects
9
Perception
9
Wahrnehmung
9
Werbewirkung
9
Target group
8
Zielgruppe
8
Automotive industry
7
Empirical method
7
Empirische Methode
7
Internet marketing
7
Kfz-Industrie
7
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Undetermined
20
Free
5
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Book / Working Paper
76
Article
74
Type of publication (narrower categories)
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Article in journal
54
Aufsatz in Zeitschrift
54
Graue Literatur
53
Non-commercial literature
53
Arbeitspapier
33
Working Paper
33
Aufsatz im Buch
20
Book section
20
Aufsatzsammlung
9
Collection of articles of several authors
7
Sammelwerk
7
Hochschulschrift
5
Handbook
3
Handbuch
3
Thesis
3
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2
Fallstudie
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
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1
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1
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1
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Language
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German
103
English
47
Author
All
Bauer, Hans H.
Wiedmann, Klaus-Peter
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Schriftenreihe Marketing, Management
18
Marketing : ZFP ; journal of research and management
8
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Journal of business research : JBR
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
4
The journal of brand management : an international journal
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
SpringerLink / Bücher
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
The journal of product & brand management
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer psychology in a social media world
1
Consumer-brand relationships : theory and practice
1
Consumption culture in Europe : insight into the beverage industry
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European retail research
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Handelsforschung
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
150
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1
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
5
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
6
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
7
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
8
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
9
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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