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~person:"Beer, Michael"
~person:"Joo, Joonhwi"
~type_genre:"Aufsatz in Zeitschrift"
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
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2
Footprints in the sand (Michael Beer)
Beer, Michael
;
Mike, Barry
- In:
Organizational dynamics : a quarterly review of …
42
(
2013
)
4
,
pp. 307-313
Persistent link: https://www.econbiz.de/10010223414
Saved in:
3
Michael Beer : higher ambition leadership
Leavy, Brian
;
Beer, Michael
- In:
Strategy & leadership : a publication of Strategic …
40
(
2012
)
3
,
pp. 5-11
Persistent link: https://www.econbiz.de/10009565881
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