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~person:"Bellman, Steven"
~subject:"Brand management"
~subject:"Germany"
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Brand management
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Advertising effects
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Television advertising
11
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8
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8
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8
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Bellman, Steven
Bauer, Hans H.
23
Esch, Franz-Rudolf
22
Diehl, Sandra
14
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Huber, Frank
12
Terlutter, Ralf
11
Drengner, Jan
8
Gröppel-Klein, Andrea
8
Neumann, Marcus M.
7
Romaniuk, Jenni
7
Woisetschläger, David
7
Brunner, Christian Boris
6
Erfgen, Carsten
6
Görtz, Gunnar
6
Klapper, Daniel
6
Meyer, Frederik
6
Mueller, Barbara
6
Nufer, Gerd
6
Nöcker, Ralf
6
Septianto, Felix
6
Silberer, Günter
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Langner, Tobias
5
Matthes, Jörg
5
Mäder, Ralf
5
Schwaiger, Manfred
5
Schwarz, Uta
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Weinberg, Peter
5
Bambauer, Silke
4
Baxter, Stacey M.
4
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Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
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