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~person:"Bellman, Steven"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
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12
Advertising effects
8
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8
Advertising
6
Online-Marketing
6
Werbung
6
Brand management
5
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Television advertising
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Perception
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Construal level theory
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Dynamic human-centric communication systems theory
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Article in journal
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Bellman, Steven
Filieri, Raffaele
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
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Wu, Luorong
8
Dens, Nathalie
7
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7
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7
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7
Kannan, P. K.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
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Jerath, Kinshuk
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6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
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Quach, Sara
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Journal of marketing communications
3
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
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