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~person:"Belz, Christian"
~person:"Senn, Christoph"
~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Kundengruppenmanagement
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Key account management
15
Key-Account-Management
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Beziehungsmarketing
3
Internationales Marketing
3
Relationship marketing
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Sankt Galler Modell
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Erfolgsfaktor
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Internationales Management
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Investitionsgütermarketing
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Multinationales Unternehmen
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Performance-Management
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SWOT analysis
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Transnational corporation
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Altana AG
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B-to-B-Marketing
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Beschaffung
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Betriebliche Wertschöpfung
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Business network
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Business-to-business marketing
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Chemical industry
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Chemieindustrie
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Competitive strategy
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Core competency
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Deutschland
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Germany
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Global account management
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Global business
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Global customers
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Globalisierung
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Hilti AG <Schaan>
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Belz, Christian
Senn, Christoph
Zupancic, Dirk
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Borner, Joachim
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Bussmann, Wolfgang F.
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Ebert, Heinz J.
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Winzer, Petra
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USB Cologne (EcoSocSci)
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Best Practice im Key-Account-Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept
Zupancic, Dirk
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10004859545
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2
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
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