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Journal of strategic marketing
43
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All
OLC EcoSci
30
ECONIS (ZBW)
13
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1
A retrospective of the
Journal
of
Strategic
Marketing
from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
2
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
3
How to tackle global retail apocalypse using strategic omnichannel management?
Akter, Shahriar
(
ed.
);
Hossain, Tasnim M. Taufique
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012608914
Saved in:
4
Special issue: adding value to marketing education : best practice teaching in a modern education environment
Strong, Carolyn
(
ed.
);
Beetles, Andrea
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011742927
Saved in:
5
Special issue: marketing and generation
Chaney, Damien
(
ed.
);
Touzani, Mourad
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011742966
Saved in:
6
Marketing to the (new) generations : summary and perspectives : introduction
Chaney, Damien
;
Touzani, Mourad
;
Ben Slimane, Karim
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10011742971
Saved in:
7
Megamarketing expanded by neo-institutional theory
Chaney, Damien
;
Ben Slimane, Karim
;
Humphreys, Ashlee
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 470-483
Persistent link: https://www.econbiz.de/10011571015
Saved in:
8
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
9
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-508
Persistent link: https://www.econbiz.de/10010026079
Saved in:
10
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
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