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~person:"Ben Slimane, Karim"
~person:"Brown, Stephen"
~subject:"new markets"
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Megamarketing expanded by neo-institutional theory
Chaney, Damien
;
Ben Slimane, Karim
;
Humphreys, Ashlee
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 470-483
Persistent link: https://www.econbiz.de/10011571015
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