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~person:"Frazer, Lorelle"
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Search: "Journal of strategic marketing"
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Journal of strategic marketing
21
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All
ECONIS (ZBW)
18
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1
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
3
Franchisee advisory councils and justice : franchisees finding their voice
Grace, Anthony
;
Frazer, Lorelle
;
Weaven, Scott
; …
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10013170060
Saved in:
4
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
5
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Bodey, Kelli
; …
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10012202797
Saved in:
6
Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
Saved in:
7
What to expect after the honeymoon : evolutionary psychology of part-time franchising
Thaichon, Park
;
Weaven, Scott
;
Quach, Sara
;
Baker, Brent
; …
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 702-726
Persistent link: https://www.econbiz.de/10012313935
Saved in:
8
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
9
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
10
Special issue: marketing and generation
Chaney, Damien
(
ed.
);
Touzani, Mourad
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011742966
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