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~person:"Biesel, Hartmut H."
~person:"McDonald, Malcolm"
~subject:"Rechnungswesen"
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Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
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