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Bundle-Size Pricing as an Approximation to Mixed Bundling
Chu, Chenghuan Sean
;
Leslie, Phillip
;
Sorensen, Alan
- In:
The American economic review
101
(
2011
)
1
,
pp. 263-304
Persistent link: https://www.econbiz.de/10008884670
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
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3
NEARLY OPTIMAL PRICING FOR MULTIPRODUCT FIRMS
Chu, Chenghuan Sean
;
Leslie, Phillip
;
Sorensen, Alan
-
2008
Persistent link: https://www.econbiz.de/10007995296
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