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~person:"Bilir, L. Kamran"
~person:"Chu, Chenghuan Sean"
~person:"Vohs, Kathleen D."
~subject:"Werbepsychologie"
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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