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~person:"Binz Astrachan, Claudia"
~person:"Keyt, Andrew"
~subject:"Markenführung"
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Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
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