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~person:"Biswas, Dipayan"
~subject:"Marketingmanagement"
~subject:"United States"
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The effects of option framing on consumer choices : making decisions in rational versus experiential processing modes
Biswas, Dipayan
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
5
,
pp. 284-299
Persistent link: https://www.econbiz.de/10003899850
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