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~person:"Bither, Stewart W."
~person:"Dean, K. Jeffrey"
~subject:"Rundfunkwerbung"
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Bither, Stewart W.
Dean, K. Jeffrey
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Advertising and consumer psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Time compression of television advertising
Lautman, Martin R.
;
Dean, K. Jeffrey
- In:
Advertising and consumer psychology
,
(pp. 219-236)
.
1983
Persistent link: https://www.econbiz.de/10002359494
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2
Effects of distraction and commitment on the persuasiveness of television advertising
Bither, Stewart W.
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10001917508
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