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~person:"Bitner, Mary Jo"
~subject:"Customer services."
~subject:"Dienstleistungsqualität"
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Customer services.
Dienstleistungsqualität
Dienstleistung
19
Marketing
14
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6
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5
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Bitner, Mary Jo
Bruhn, Manfred
8
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5
Huang, Ming-Hui
5
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5
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4
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Business horizons
1
Journal of service management
1
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3
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Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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2
High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services
Wünderlich, Nancy V.
;
Wangenheim, Florian von
;
Bitner, …
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009751129
Saved in:
3
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
4
The service imperative
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Business horizons
51
(
2008
)
1
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
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