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~person:"Black, Iain"
~person:"Kukar-Kinney, Monika"
~subject:"Beziehungsmarketing"
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Kukar-Kinney, Monika
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Journal of business research : JBR
6
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ECONIS (ZBW)
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Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
2
Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul
;
Schäfers, Tobias
;
Kukar-Kinney, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
Saved in:
3
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
4
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
5
An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
6
For our valued customers only : examining consumer responses to preferential treatment practices
Xia, Lan
;
Kukar-Kinney, Monika
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2368-2375
Persistent link: https://www.econbiz.de/10010401978
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