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~person:"Black, Iain"
~person:"Mora Cortez, Roberto"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Black, Iain
Mora Cortez, Roberto
Ko, Eunju
8
Balaji, M. S.
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Kim, Kyung Hoon
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Bruhn, Manfred
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Roy, Sanjit
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McLean, Graeme J.
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Veloutsou, Cleopatra
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Akter, Shahriar
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Aiello, Gaetano
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Andreini, Daniela
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Bartikowski, Boris
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
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Gupta, Shivam
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Harrigan, Paul
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Huber, Frank
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Johnson, Lester W.
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Kukar-Kinney, Monika
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Leischnig, Alexander
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Mattila, Anna S.
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Naudé, Peter
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Journal of business research : JBR
5
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ECONIS (ZBW)
5
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"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
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2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
4
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
5
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
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