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~person:"Bleier, Alexander"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
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