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~person:"Bonache, Adrien"
~person:"Mohammed, Abdallah"
~subject:"Emotions"
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Bonache, Adrien
Mohammed, Abdallah
Collange, Véronique
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Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
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