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~person:"Bonus, Holger"
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Humor
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Bonus, Holger
Wang, Valerie Lynette
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
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7
Hakelmacher, Sebastian
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3
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Friedman, Hershey H.
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Grégoire, Yany
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Hatzithomas, Leonidas
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of advertising research
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Hispanic humor styles on Facebook : an analytical study
Wang, Valerie Lynette
;
Wu, Yi-Chia
;
Lou, Hao
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012212762
Saved in:
3
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
4
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
5
Die wa(h)re Kunst : Markt, Kultur und Illusion
Bonus, Holger
;
Ronte, Dieter
-
1997
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014267856
Saved in:
6
Märchen vom Jäger
Bonus, Holger
- In:
Humanität und Genossenschaften : Dr. Wilhelm Jäger …
,
(pp. 11-31)
.
1996
Persistent link: https://www.econbiz.de/10001293458
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