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~person:"Bowden, Jana"
~subject:"Arbeitszufriedenheit"
~subject:"Consumer behaviour"
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Arbeitszufriedenheit
Consumer behaviour
Konsumentenverhalten
2
Consumer engagement
1
Consumer well-being
1
Internet marketing
1
Lebensqualität
1
Online-Marketing
1
Private consumption
1
Privater Konsum
1
Quality of life
1
Satisfaction
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Social Web
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Social web
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Twitter
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Viral marketing
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Virales Marketing
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Zufriedenheit
1
consumer well becoming
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consumer well doing
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consumer well having
1
negative engagement
1
social media
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typology
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valence
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well-being
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Bowden, Jana
Arici, Hasan Evrim
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The service industries journal
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ECONIS (ZBW)
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Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
2
Consumer well-being (CWB) : conceptualisation, contextualisation and a research agenda
Eshaghi, Mohammad Sadegh
;
Afshardoost, Mona
;
Bowden, Jana
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 618-641
Persistent link: https://www.econbiz.de/10014321616
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