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~person:"Bradlow, Eric T."
~person:"Grönroos, Christian"
~subject:"Kundenwert"
~subject:"Services"
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Kundenwert
Services
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsmarketing
11
Lieferantenmanagement
11
Services marketing
11
Supplier relationship management
11
Customer value
9
Marketing
8
Marketing management
8
Marketing theory
8
Marketingmanagement
8
Marketingtheorie
8
Betriebliche Wertschöpfung
6
Dienstleistung
6
Theorie
6
Theory
6
Value creation
6
Beziehungsmanagement
5
Forecasting model
5
Kundenmanagement
5
Prognoseverfahren
5
Consumer behaviour
4
Dienstleistungsbetrieb
4
Konsumentenverhalten
4
USA
4
United States
4
customer lifetime value
4
Bayes-Statistik
3
Bayesian inference
3
Communication
3
Customer integration
3
Dienstleistungsmanagement
3
Kommunikation
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Management
3
RFM
3
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English
12
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Bradlow, Eric T.
Grönroos, Christian
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Verhoef, Peter C.
11
Fader, Peter
10
Heinonen, Kristina
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
Strandvik, Tore
6
Witell, Lars
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
1
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ECONIS (ZBW)
12
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
5
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
6
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
7
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Saved in:
8
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
9
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
10
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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