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~person:"Brettel, Malte"
~person:"Manoli, Argyro Elisavet"
~type_genre:"Article in journal"
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Brettel, Malte
Manoli, Argyro Elisavet
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Journal of strategic marketing
7
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ECONIS (ZBW)
7
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1
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
2
The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Manoli, Argyro Elisavet
;
Hodgkinson, Ian R.
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012313920
Saved in:
3
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011860352
Saved in:
4
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
5
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
6
Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
Saved in:
7
Antecedents of interaction orientation : the influence of organizational and behavioral characteristics
Thalmann, Julia Kristin
;
Brettel, Malte
- In:
Journal of strategic marketing
20
(
2012
)
5
,
pp. 425-445
Persistent link: https://www.econbiz.de/10009657385
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