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~person:"Brewer, Paul"
~person:"Murphy, Jamie"
~subject:"Nationalkultur"
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Brewer, Paul
Murphy, Jamie
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International marketing review
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Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
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2
On the misuse of national culture dimensions
Brewer, Paul
;
Venaik, Sunil
- In:
International marketing review
29
(
2012
)
6
,
pp. 673-683
Persistent link: https://www.econbiz.de/10009678934
Saved in:
3
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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