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~person:"Bronnenberg, Bart J."
~subject:"Markenführung"
~subject:"Markt"
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
Saved in:
2
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
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