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~person:"Bronnenberg, Bart J."
~type_genre:"Übersichtsarbeit"
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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
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