//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruno, Pascal"
~subject:"Destination management"
~subject:"Markenimage"
~subject:"Tourismusregion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Destination management
Markenimage
Tourismusregion
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Deutschland
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
Markenführung
2
United Kingdom
2
Emotion
1
Measurement
1
Messung
1
brand image
1
brand image-country image fit
1
brand management
1
country image
1
local consumer culture
1
marketing strategy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
4
Author
All
Bruno, Pascal
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
10
Alvarez, Maria D.
7
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Lehto, Xinran Y.
6
Phau, Ian
6
Stepchenkova, Svetlana
6
Aichner, Thomas
5
Cai, Liping A.
5
Campo, Sara
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Andéhn, Mikael
4
Bruwer, Johan
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Elliot, Statia
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Morrison, Alastair M.
4
Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
more ...
less ...
Published in...
All
Essays on the effects of brand names and prices on consumer behavior
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Essays on international brand positioning and brand communication
Bruno, Pascal
-
2014
Persistent link: https://www.econbiz.de/10010392250
Saved in:
3
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
4
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->