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~person:"Bruns, Katherina"
~person:"Edvardsson, Bo"
~type_genre:"Book section"
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Search: subject_exact:"Service-Dominant Logic"
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Beziehungsmarketing
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Designing for service : key issues and new directions
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Breaking free from NSD : design and service beyond new service development
Holmlid, Stefan
;
Wetter Edman, Katarina
;
Edvardsson, Bo
- In:
Designing for service : key issues and new directions
,
(pp. 95-104)
.
2017
Persistent link: https://www.econbiz.de/10011613538
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Service-dominant logic and service science as lenses for service productivity
Edvardsson, Bo
- In:
Driving service productivity : value-creation through …
,
(pp. 73-91)
.
2014
Persistent link: https://www.econbiz.de/10011337811
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3
Striking the right balance : how to design, implement, and operationalize customer experience management programs
Klaus, Philipp
;
Edvardsson, Bo
- In:
Managing consumer services : factory or theater?
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010478149
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