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~person:"Bulmer, Sandy"
~person:"Chiambalero, Chris"
~person:"Goeke, Wolfgang"
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Gattungsmarke
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Generic brand
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Advertising
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Brand
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Brand management
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Cheese
1
Computer
1
Consumer behaviour
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Dairy industry
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Bulmer, Sandy
Chiambalero, Chris
Goeke, Wolfgang
Bruhn, Manfred
2
Ellison, Sara Fisher
2
Hellerstein, Judith K.
2
Kaiser, Harry M.
2
Meffert, Heribert
2
Parker, Philip M.
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Soberman, David A.
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Acton, Jan Paul
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Bergman, Mats A.
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Blair, Rachel
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Heisig, Andreas
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Lusk, Jayson L.
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Motion, Judith
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Nilsson, Tomas
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Orozco, Valérie
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Pennerstorfer, Dieter
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Ramamurti, Ravi
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Rogge, Hans-Jürgen
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Rudholm, Niklas
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Arbeitsberichte aus dem FB Wirtschaft / Fachhochschule Osnabrück
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
1
Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
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2
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
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3
Gattungsmarke und Markenartikel im Wettbewerb : Überlegungen zu e. Substitution von Markenartikeln durch Gattungsmarken
Rogge, Hans-Jürgen
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1984
Persistent link: https://www.econbiz.de/10013451893
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