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~person:"Burmann, Christoph"
~person:"Johnson, Garrett A."
~subject:"Online-Marketing"
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Online-Marketing
Data protection
6
Datenschutz
6
Advertising
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Werbung
3
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2
Consumer protection
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Burmann, Christoph
Johnson, Garrett A.
Tucker, Catherine
6
Goldfarb, Avi
5
Acquisti, Alessandro
3
Bandyopadhyay, Subir
3
Kesler, Reinhold
3
Milne, George R.
3
Rishi, Bikramjit
3
Tucker, Catherine E.
3
An, Soontae
2
Antheunis, Marjolijn L.
2
Bonatti, Alessandro
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Breyer-Mayländer, Thomas
2
D'Annunzio, Anna
2
Du, Shaoyin
2
Fox, Alexa K.
2
Grossklags, Jens
2
Hoy, Mariea Grubbs
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Jacob, Jagan
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Jin, Hyun Seung
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Kim, Jooyoung
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Labrecque, Lauren I.
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Li, Herman
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Markos, Ereni
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Miyazaki, Anthony D.
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Morimoto, Mariko
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Nill, Alexander F.
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Noort, Guda van
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Okazaki, Shintaro
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Pehlivan, Ekin
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Peltier, James
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Innovatives Markenmanagement
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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Simon Business School working paper
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ECONIS (ZBW)
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott
;
Du, Shaoyin
-
2017
Persistent link: https://www.econbiz.de/10011800486
Saved in:
2
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
3
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
4
Location-based advertising : privacy concerns no big deal
Schade, Michael
;
Piehler, Rico
;
Warwitz, Claudius
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
6
,
pp. 56-61
Persistent link: https://www.econbiz.de/10011612633
Saved in:
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