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~person:"Busse, Meghan R."
~person:"Herrmann, Andreas"
~type_genre:"Book section"
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Search: subject_exact:"Automotive market"
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Busse, Meghan R.
Herrmann, Andreas
Huber, Frank
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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Preisfairness als Schlüssel zur Kundenzufriedenheit
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 235-257)
.
2001
Persistent link: https://www.econbiz.de/10001638501
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2
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
3
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
4
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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