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~person:"Busser, James A."
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Betriebliche Wertschöpfung
3
Beziehungsmarketing
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Customer value
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Kundenwert
3
Marketingtheorie
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Relationship marketing
3
Service-Dominant Logic
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Service-dominant logic
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Value creation
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Austauschtheorie
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Hospital
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Social exchange theory
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Theory of acceptance
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Trust
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Value propositions
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Busser, James A.
Vargo, Stephen L.
21
Lusch, Robert F.
17
Akaka, Melissa Archpru
7
Gummerus, Johanna
4
Frow, Pennie
3
Grönroos, Christian
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Hughes, Tim
3
Löbler, Helge
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Payne, Adrian
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Ranjan, Kumar Rakesh
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3
Skålén, Per
3
Wieland, Heiko
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Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
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Ballantyne, David
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Barrutia, José M.
2
Brodie, Roderick J.
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
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