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~person:"Camarero Izquierdo, Carmen"
~person:"Gresel, Ronja"
~subject:"Brand management"
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Brand management
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Camarero Izquierdo, Carmen
Gresel, Ronja
De Chernatony, Leslie
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The service industries journal
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Measuring and managing service performance of luxury stores : development of a balanced scorecard
Ehbauer, Marcella
;
Gresel, Ronja
- In:
The service industries journal
33
(
2013
)
3/4
,
pp. 337-351
Persistent link: https://www.econbiz.de/10009732921
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2
Determinants of brand equity in cultural organizations : the case of an art exhibition
Camarero Izquierdo, Carmen
;
Garrido Samaniego, María José
- In:
The service industries journal
32
(
2012
)
9
,
pp. 1527-1549
Persistent link: https://www.econbiz.de/10009580104
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