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~person:"Capon, Noel"
~person:"Richards, Keith A."
~person:"Yip, George S."
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Search: subject_exact:"Key-Account-Management"
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Key account management
12
Key-Account-Management
12
Multinationales Unternehmen
6
Kundengruppenmanagement
5
Transnational corporation
5
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Globalisierung
3
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3
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3
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2
Strategisches Management
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Kundenmanagement
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Nachfrage
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Organisationsstruktur
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Physical distribution
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Rechnungswesen
1
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Capon, Noel
Richards, Keith A.
Yip, George S.
Zupancic, Dirk
22
Belz, Christian
18
Ivens, Björn Sven
18
Pardo, Catherine
16
Senn, Christoph
14
Cheverton, Peter
13
Müllner, Markus
13
Sieck, Hartmut
12
Homburg, Christian
10
Jensen, Ove
10
Tzempelikos, Nektarios
9
Gounaris, Spiros
8
Sidow, Hans D.
8
Woodburn, Diana
8
Biesel, Hartmut H.
7
Niersbach, Barbara
7
Ryals, Lynette J.
7
Wilson, Kevin
7
McDonald, Malcolm
6
Salojärvi, Hanna
6
Schlüter, Andrea
6
Storbacka, Kaj
6
Ebert, Heinz J.
5
Rogers, Beth
5
Wengler, Stefan
5
Davies, Iain A.
4
Dekker, David J.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Sainio, Liisa-Maija
4
Schiele, Holger
4
Al-Husan, Faten Baddar
3
Algesheimer, René
3
Arnold, Martin P.
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The journal of personal selling & sales management : JPSSM
2
Handbook of strategic account management : a comprehensive resource
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 3
1
Journal of strategic marketing
1
Research paper series / Graduate School of Business, Stanford University
1
Research paper series / Stanford Graduate School of Business
1
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
3
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1
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
2
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
3
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
4
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
5
Key account management : adding elements of account fit to an integrative theoretical framework
Richards, Keith A.
;
Jones, Eli
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10003905042
Saved in:
6
So managen sie globale Kunden
Yip, George S.
;
Bink, Audrey J.M.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003654053
Saved in:
7
Global account management : the new frontier in relationship marketing
Yip, George S.
;
Madsen, Tammy L.
-
2008
Persistent link: https://www.econbiz.de/10003657204
Saved in:
8
Praxishandbuch Key-Account-Management : [Grundlagen und Instrumente zur Betreuung der wichtigsten Kunden]
Capon, Noel
-
2003
Persistent link: https://www.econbiz.de/10001717258
Saved in:
9
Managing global customers : an integrated approach
Yip, George S.
;
Bink, Audrey J. M.
-
2007
Persistent link: https://www.econbiz.de/10003463207
Saved in:
10
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
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