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~person:"Carson, David"
~subject:"Marketingmanagement"
~subject:"Strategisches Management"
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Carson, David
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Journal of strategic marketing
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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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2
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
3
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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