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~person:"Chaddha, Kavita"
~person:"Lanero, Ana"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Bibliotheksbenutzung"
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Bibliotheksdienstleistung
2
Library service
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Dienstleistungsmarketing
1
Electronic publishing
1
Elektronische Publikation
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Emerging economies
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Information behaviour
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Informationsverhalten
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Lesen
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Marketing management
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Marketingmanagement
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Quality management
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Qualitätsmanagement
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Aufsatz im Buch
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Chaddha, Kavita
Lanero, Ana
Kuhlmeyer, Hans-Jürgen
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Landwehrmeyer, Richard
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Poll, Roswitha
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Scupola, Ada
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Wolter, Rainer
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Boekhorst, Peter te
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Innovations in services marketing and management : strategies for emerging economies
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
1
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ECONIS (ZBW)
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Marketing of library and information products and services : using services marketing mix
Chaddha, Kavita
- In:
Innovations in services marketing and management : …
,
(pp. 190-205)
.
2014
Persistent link: https://www.econbiz.de/10010201159
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2
Analyzing patterns of use of electronic books in a sample of Spanish undergraduates : implications for marketing in university libraries
Vázquez-Burguete, José Luis
;
Lanero, Ana
;
Gutiérrez, …
- In:
Permanent study group: public and nonprofit marketing : …
,
(pp. 194-212)
.
2012
Persistent link: https://www.econbiz.de/10009705183
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