//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chadwick, Simon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Guerilla marketing
2
Guerilla-Marketing
2
Marketing management
1
Marketingmanagement
1
USA
1
United States
1
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chadwick, Simon
Nufer, Gerd
20
Levinson, Jay Conrad
14
Hutter, Katharina
11
Hoffmann, Stefan
5
Séguin, Benoit
5
Burton, Nicholas
4
Lautenslager, Al
4
Levinson, Jeannie
4
Mazodier, Marc
4
McKelvey, Steve
4
Pechtl, Hans
4
Schwarz, Uta
4
Krieger, Kai Harald
3
Levinson, Amy
3
O'Reilly, Norm
3
Sachse, Manuela
3
Bühler, André
2
Bühler, André W.
2
Chandon, Jean-Louis
2
Czech, Christian
2
Ellis, Dana
2
Eschenbach, Florian
2
Grohs, Reinhard
2
Gröppel-Klein, Andrea
2
Hartland, Trevor
2
Herbert, Stefan
2
Hoskinson, Sherry
2
Huber, Frank
2
Koenigstorfer, Joerg
2
Kuchar, Annika
2
Meyer, Frederik
2
Nachtigall, Corinna
2
Reinhard, Bettina J.
2
Risch-Kerst, Mandy
2
Scassa, Teresa
2
Schöbitz, Birgit
2
Shi, Charlotte
2
Snyder, Kevin
2
Warnaby, Gary
2
more ...
less ...
Published in...
All
Journal of advertising research
1
Thunderbird international business review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ambush marketing is dead, long live ambush marketing : a redefinition and typology of an increasingly prevalent phenomenon
Burton, Nicholas
;
Chadwick, Simon
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011929123
Saved in:
2
The evolving sophistication of ambush marketing : a typology of strategies
Chadwick, Simon
;
Burton, Nicholas
- In:
Thunderbird international business review
53
(
2011
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10009387686
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->