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~person:"Chang, Hsin-Li"
~person:"Hsu, Li-Chang"
~subject:"Brand management"
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Explore airlines' brand niches through measuring passengers' repurchase motivation : an application of Rasch measurement
Chang, Hsin-Li
;
Yang, Cheng-Hua
- In:
Journal of air transport management
14
(
2008
)
3
,
pp. 105-112
Persistent link: https://www.econbiz.de/10003731224
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