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~person:"Chang, Pao-Li"
~person:"Chang, William Li"
~subject:"Bank marketing"
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Bank marketing
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Chang, Pao-Li
Chang, William Li
Hsieh, Min-Yu
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Li, Hung-Hui
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The North American journal of economics and finance : a journal of financial economics studies
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Lucky names : superstitious beliefs in Chinese corporate branding strategy for bank marketing
Li, Hung-Hui
;
Hsieh, Min-Yu
;
Chang, William Li
- In:
The North American journal of economics and finance : a …
35
(
2016
),
pp. 226-233
Persistent link: https://www.econbiz.de/10011672316
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