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~person:"Chavas, Jean-Paul"
~person:"Gilaninia, Shahram"
~subject:"Markenimage"
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The role of logo redesign in creating brand value
Monsef, Seyed Mahmoud Shabgoo
;
Mousavian, Seyyed Javad
; …
- In:
Journal of management and strategy : JMS
2
(
2011
)
2
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009296025
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