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~person:"Cheah, Isaac"
~person:"Heslop, Louise A."
~subject:"Markenimage"
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Search: subject_exact:"Herkunftsbezeichnung"
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Markenimage
Designation of origin
12
Herkunftsbezeichnung
12
Brand image
8
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7
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7
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4
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consumer aspirations
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consumer product knowledge
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Cheah, Isaac
Heslop, Louise A.
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
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5
Cai, Liping A.
5
Wang, Cheng Lu
5
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5
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4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Jaffe, Eugene D.
4
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4
Lehto, Xinran Y.
4
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4
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Melewar, T. C.
4
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4
Samiee, Saeed
4
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4
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4
Witek-Hajduk, Marzanna Katarzyna
4
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3
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Marketing intelligence & planning
2
Country of origin effect : looking back and moving forward
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
4
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
5
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.
;
Cray, David
;
Armenakyan, Anahit
- In:
International journal of wine business research : IJWBR
22
(
2010
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
Saved in:
8
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
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