Chen, Charlie C.; Nakayama, Makoto; Leon, Steven - In: International Journal of E-Business Research (IJEBR) 14 (2018) 1, pp. 1-20
The proliferation of free on-demand music streaming services (e.g., Spotify) is offsetting the traditional revenue … sources (e.g., purchases of downloads or CDs) of the music industry. In order to increase revenue and sustain business, the … music industry is directing its efforts toward increasing paid subscriptions by converting free listeners into paying …