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~person:"Chen, Chien-Wei"
~person:"Gresel, Ronja"
~subject:"Brand management"
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Chen, Chien-Wei
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Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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2
Measuring and managing service performance of luxury stores : development of a balanced scorecard
Ehbauer, Marcella
;
Gresel, Ronja
- In:
The service industries journal
33
(
2013
)
3/4
,
pp. 337-351
Persistent link: https://www.econbiz.de/10009732921
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