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~person:"Chen, Wanying"
~person:"Day, Steven James"
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Search: subject:"Cooperative advertising"
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Advertising spillover
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Chen, Wanying
Day, Steven James
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European journal of operational research : EJOR
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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
2
Quality information disclosure and advertising strategy in a supply chain
Hong, Xianpei
;
Zhou, Meiling
;
Gong, Yeming
;
Chen, Wanying
- In:
International journal of production research
61
(
2023
)
19
,
pp. 6291-6307
Persistent link: https://www.econbiz.de/10014382899
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