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~person:"Chernatony, Leslie de"
~person:"Perry, Chad"
~person:"Schroeder, Jonathan E."
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Search: "European journal of marketing : EJM"
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Chernatony, Leslie de
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European journal of marketing : EJM
27
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24
ECONIS (ZBW)
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
Chernatony, Leslie de
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
Saved in:
4
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
5
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
6
Mapping consumer power: an integrative framework for marketing and consumer research
Denegri-Knott, Janice
;
Zwick, Detlev
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 950-971
Persistent link: https://www.econbiz.de/10007302114
Saved in:
7
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
8
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
9
Internal brand factors driving successful financial services brands
Chernatony, Leslie de
;
Susan Cottam
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Saved in:
10
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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