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~person:"Chernatony, Leslie de"
~person:"Perry, Chad"
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Chernatony, Leslie de
Perry, Chad
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European journal of marketing : EJM
19
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1
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
Chernatony, Leslie de
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
Saved in:
2
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
3
Internal brand factors driving successful financial services brands
Chernatony, Leslie de
;
Susan Cottam
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 611-633
Persistent link: https://www.econbiz.de/10007222394
Saved in:
4
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
5
Research design and data analysis in realism research
Sobh, Rana
;
Perry, Chad
- In:
European journal of marketing : EJM
40
(
2006
)
11
,
pp. 1194-1209
Persistent link: https://www.econbiz.de/10007378427
Saved in:
6
Improving customer relationship management through database-Internet marketing: A theory-building action research project
O'Leary, Chris
;
Rao, Sally
;
Perry, Chad
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 338-354
Persistent link: https://www.econbiz.de/10006081271
Saved in:
7
Action research in marketing
Perry, Chad
;
Gummesson, Evert
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 310-320
Persistent link: https://www.econbiz.de/10006081273
Saved in:
8
Generalising results of an action research project in one work place to other situations: Principles and practice
Thompson, Frank
;
Perry, Chad
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 401-417
Persistent link: https://www.econbiz.de/10006081268
Saved in:
9
Influence of culture on relationship development processes in overseas Chinese-Australian networks
Batonda, Gerry
;
Perry, Chad
- In:
European journal of marketing : EJM
37
(
2003
)
11
,
pp. 1548-1574
Persistent link: https://www.econbiz.de/10006082969
Saved in:
10
Approaches to relationship development processes in inter-firm networks
Batonda, Gerry
;
Perry, Chad
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1457-1484
Persistent link: https://www.econbiz.de/10006083313
Saved in:
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