//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chintagunta, Pradeep K."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"cost advantage"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Fernsehwerbung
1
Hörfunkwerbung
1
Radio advertising
1
Television advertising
1
Werbung
1
advertising
1
border strategy
1
cost advantage
1
television service market
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chintagunta, Pradeep K.
Oelgemöller, Jens
6
Westermeier, Andreas
6
Kyriakopoulou, Efthymia
5
Xepapadeas, Anastasios
5
Sharfaei, Shahab
3
Bonney, Lawrence
2
Boundi Chraki, Fahd
2
Jeen Wei Ong
2
Kim, Jong Duk
2
Ling-Yee, Li
2
Miles, Morgan P.
2
Ogunmokun, Gabriel O.
2
Ojo, Adedapo Oluwaseyi
2
Prasad Adhikari, Rajendra
2
Suh, Jeongmeen
2
Tsalikē, Persephonē
2
Alibeiki, Hedayat
1
Bakhtiari, Sasan
1
Balina, Rafal
1
Ceran, Mehmet Burak
1
Chau Ngoc Nguyen
1
Cheung, Waka
1
Chung, Namho
1
Chyz, James A.
1
Demirhan, Didem
1
Ertürk, Hati̇ce
1
Feng, Qi
1
Galema, Rients
1
Gheibi, Shahryar
1
Huang, Deng-Shing
1
Huang, Deng-shing
1
Huang, Yo-Yi
1
Huang, Yo-yi
1
Ino, Hiroaki
1
Jacob, Varghese S.
1
Javaheri, Ahmad Sadraei
1
Juszczyk, Slawomir
1
Kawamori, Tomohiko
1
Kaymaz, Mike Onder
1
more ...
less ...
Published in...
All
Journal of marketing research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->