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~person:"Choi, Yung Kyun"
~person:"Gavish, Yossi"
~subject:"United States"
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Choi, Yung Kyun
Gavish, Yossi
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Journal of consumer behaviour : an international research review
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The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv
;
Segev, Sigal
;
Gavish, Yossi
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
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2
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
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